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Hi, I’m Beatrice

I deeply believe we each have our own path, and our journey is meant to help us find it - and then walk it. This is a journey from career to calling, from fulfilling a role to sharing our unique gifts in the world.


I had a successful (if stressful) career in a senior HR role in London when, at 35 I experienced multiple health problems. The intense work environment coupled with my sensitive nature and health led me to burn out. It took me a couple of years to recover with help from therapy and coaching, but in hindsight this period of adversity opened me up to my own path of meaning and purpose. That’s how I became a career coach. 

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This journey had an even deeper layer. It was a transition of identity, from defining myself through my role, status and reputation, to uncovering who I really am, what I truly want, and how I am meant to contribute to the world.


In my work as a career coach I am passionate about helping professionals navigate challenging transitions in their careers. And at a deeper level, I support professionals in their transition from who they were to who they truly are, so they can love their work, and their lives.

In 2020 I became a coaching supervisor. This enabled me to support in two ways: in my career coaching with professionals, but also with other coaches who are wanting to make a bigger impact in their work with clients and build their skills and confidence as practitioners. This way, our impact as coaching profession is elevated and together, we help more people more powerfully.


I am a Highly Sensitive Person (HSP) and when I first learned about this trait, something clicked for me at a very deep level. I felt understood and, perhaps for the first time, I felt like I belonged. I’ve come to learn how to use my strengths as an HSP in the work I do, to set healthy boundaries, ensure I don’t take responsibility for others, and change my environment to suit me - rather than change myself to suit my environment. A large number of the people I work with are HSPs. It’s a privilege for me to further the awareness, fulfilment and well-being of other HSPs. 


My own life transition led me to the work of Carl Jung which helped me navigate these choppy waters. Since 2020 I have been working with a Jungian Analyst and my own coaching work has significant jungian influences, alongside transactional analysis, person-centred approaches, Internal Family Systems and other transformative approaches.

Official Bio

For the last 20 years, Beatrice has had a passion for psychology and understanding people on a deep level. She has a degree in Psychology and is a Certified Transformational Coach (Animas) and a Certified Coach Supervisor (International Centre for Coaching Supervision). She is also an Accredited Associate Coach with the International Coaching Federation and a Member of the Association for Coaching.

She is a Romanian living in London since 2013. She has worked for large organisations, such as Google, and before becoming a coach she was the Head of People at a market research organisation in London. She has pursued her purpose to become a coach in 2018 and has supported hundreds of Highly Sensitive People (HSPs) through living a life of purpose and meaning in a way that’s aligned to them.

She works for the UK’s #1 coaching school (Animas) where she supervises and mentors coaches in training, therapists training as coaches, and evaluates coach recordings for their qualification. She is also on the faculty of the International Centre for Coaching Supervision (ICCS) where she supports other experienced coaches to become supervisors. 


In her spare time, Beatrice can be found with a stack of books on psychology, self-development, trauma or spirituality. She loves warm climates, red wine, cooking, knitting and writing. 


If you’d like to get in touch about how I can support you, send me a message

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